For those of you not attending or still considered, the Business Smarts summit is designed for newer flower shop who have only been in business for a few years to gain insight into working smarter and not harder.
The hardest, most expensive sale we ever make to a customer is the first one. In that first, critical, transaction we earn or lose the trust of the customer. Once we have the trust of the customer, we open the door to many more sales and to referrals, which most of us agree are the very best new customers to get.
Many businesses frantically work at bringing in new businesses while they neglect developing the “acre of diamonds” at their doorstep represented by their customer list.
Please join me in this Sunday as I share with you a very simple discussion on the change of retailing today and the power of engaging your customers. We need to stop giving our customers away to Pro Flowers and online discounters. A bad experience with one is a bad experience with all. (In most cases) You can also follow our postings on Twitter under Beneva Solutions.
So, if you agree that your customer is your most valuable asset, you won’t want to miss this discussion in Oklahoma City. Tickets are still available for those of you who are not yet committed to attending. The summit is from Sunday to Wednesday and is only $599.95. You can contact them at 800-456-7890 ext. 6234. For even more information regarding the show please click here.
Also please take the time to visit BenevaEnterprises.com and view some of the tools that you need to attract and maintain your customers.
Beneva Flowers – Sarasota, FL