SAF Orlando 2010: 126th Annual Convention

October 6, 2010

Several employees of Beneva Solutions had the privilege of visiting Orlando this past September for this SAF Premier Product Showcase. The annual hard-goods product demonstration held during the SAF 2010 Conference showcased dozens of magnificent new floral varieties being introduced into our industry. Out of the products shown one stood out to Beneva Solutions President, Arthur Conforti, “My personal favorite is the aromatic triple bloom stargazer lily that did not have any pollen! What a welcome surprise. “Mr. Conforti was so impressed by this flower that he has made Beneva Flowers & Gifts one the first florists in the industry to have this flower on hand and ready for delivery.

While the products were very enjoyable, the representatives of Beneva Solutions were inspired and energized by speaking with florists from all over the country about how we can better our businesses by working together.

We here at Beneva strongly believe that hand designed flowers should always be “Hand Delivered”. More people are realizing that their local florist can handle all their floral sending needs and always guarantee delivery. Why should consumers search the country to send flowers when they have a very capable local florist in their backyard?

The entire Beneva Solutions staff would like to thank the Society of American Florists for inviting us as we enjoyed the trip to Orlando and speaking with our fellow florists.

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