As I travel through the country, I have noticed marketing is almost out, engagement is in. No longer is it discounting to purchase but discounting for knowledge.
Example, as I board a Delta airline, I am handed a card that reads,
Your opinion counts.
Please help us make a difference.
Just go to AIRPORTSURVEY.com
within the next 7 days and you
could be a monthly winner of 2 round trip tickets
(There is a code on the card that reflects your flight information)
This will give you a chance just to get you to EDUCATE them on their service. Then, as I get seated I see the TV screen promoting a Delta FREE app. Delta already has a Mobile website so what is the need for an APP? It streamlines and it’s fast. As you look at stores, you see incentives to join them on Facebook. You go to Starbucks and they want you to text them for special offers. Today’s consumer be on alert, EVERYBODY WANTS YOU!
As retail florists, what are you doing to show you are worthy of a customer placing trust in you to place an order? We need to engage and let customer’s know why we deserve their trust. Why? Customers have more choices than ever! What makes you stand out? At Beneva Solutions, we continue to create solutions. In the past few months more shops than ever before have begun marketing with us. Florists are beginning to realize what traditional retailing has been for decades is no longer a good business model. To make this easier, we have invested in the following tools to help florists stand out.
floralapp: The #1 used mobile floral app in the floral industry. The sooner you get your customers to load your app, the better your chances are of keeping them when your competition sets in. Don’t wait when you can be ahead. At just $70.00 a month and no cost per order, can you afford not to have an app?
Conforti Collection: In just a few short weeks we will be releasing our 2011 holiday collectible, The Spode Holiday Express. This EXCLUSIVE ceramic train is individually numbered and available for delivery across the country. Limited edition collectibles help YOU stand out from your competition.
Mobile Texting: FLORALTEXT will be available for as little as $35.00 a month to send text messages directly to your customer’s cell phones. You can create special offers, special event notifications or even hold a contest. All this will be adminable in your OWN administrative website. More information is yet to come.
Simple programs for business growth, building a brand and tapping into your customers. Don’t let your consumers get away.
As a retail florist in Sarasota, Beneva Flowers is celebrating 25 years this year. Chance has been the key to 25 years of retailing. Those who understand marketing, not just advertising is seeing great opportunities ahead. We can’t wait for business to come to us, it is our responsibility to go get business and protect our customers.