This trend will not change until local florists begin doing something about it. We can stop our feet and kick and scream all we want but it will not change until we start acting.
Mother’s Day is just around the corner. If you have never marketed before, it’s time to start now. If you don’t know how, call me. If you want to take the first step in growing your OWN business, read further.
#1) How will you protect your business?
#2) How will you get new business?
#3) How will you manage your Mother’s Day holiday?
There is 1 answer for it all and I will explain…BROCHURES!
You need to set the menu.
Let’s start with #3. There are too many product codes in the industry today. Local florists cannot keep up. Even if you get more orders, how could anyone ever have everything needed to custom design those orders? When you get our brochure, you get the photos for your website too. You set the menu and when your staff sells from it, you will manage your holiday better because you will have bought for the items pictured. this will add to your profit.
#2 INSERTS. Insert your brochures in community papers and/or mail to lists of people (not customers) in your area. Both methods will work. How else will new customers find you?
#1 Mail to everyone who has bought from you in the past 3 months and Mother’s Day last year. This is targeted and will get you the best results.
Be sure what you have in your brochure is featured on your website.
Limit your web offerings.
Make a coupon worth redeeming. $10 or 15% off your order or 20% off your first order all work very well.
Remember, making 10% of $100 is more than 50% of $0.
By not getting in the game, you will continue to lose market share.
People who are seeing the most orders are thought who have marketed the most. I just held a contest for Tony Bennett tickets and the one customer said he now does all his shopping on our floralapp. He is a captive customer. We send a PUSH notification and people place orders. UNLIKE a mobile version of the website, app users are locked in and can’t go to another website. MAKE THE MOST OF THIS.
Use a QR code on your brochure to download your floralapp. Lock in customers.
Haven’t we stood back and waited long enough for the business to come back to us?
Click here to see our Mother’s Day brochure. The prices are right, the help is here and the results are for you to get. It’s up to you.
Thomas Edison once said, the definition of insanity is performing the same acts over and over again expecting different results.
We look forward to working with you,